Principal, Commercial Planning and Portfolio Optimisation
Mr. Rutkowski’s career has focused on US healthcare commercial planning and strategic marketing across a wide range of therapeutic areas. In particular, Mr. Rutkowski excels at developing patient and physician market assessments, buying processes as well as general launch strategies. He skillfully employs statistical techniques to develop patient and physician segmentations that combine attitudes and behaviors to drive impact and inform decision making across commercial planning, marketing, and sales.
Additionally, Mr. Rutkowski has robust knowledge of medication utilization model development and is able to use a number of statistical approaches to analyze market data.