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Value, Access, and Pricing
A new economic era is dawning, and understanding how value can best support price and access will be essential to the success of future and current brands.
From new modes of administration to new mechanisms of action, specialty therapeutic landscapes are crowding with new dimensions of competition. Understanding local market perceptions and behaviours are just the beginning to developing a sound commercial strategy with the expertise of CBPartners’ team.
As market and payer realities evolve, it will be essential to adapt to meet new stakeholder needs, as well as to understand the value of that adaptation.
Government Policy Advisory
The world’s landscape is quickly evolving due to both innovation and government policy. Ensuring that these policies match political and commercial goals is possible through the expertise of CBPartners’ team.
Evolution of the PA: Where We Are and Where We Are Heading
03 April 2015
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